From our reading list: Ann Cederhall cuts through the confusion around OMS terminology.
What's the difference between a standalone OMS, an order-based PSS, and a hybrid solution? This post is essential reading for any airline evaluating their technology options—the distinctions Ann draws will save you from costly misunderstandings.
Bottom line: the technology selected matters less than whether it genuinely enables the "4 Cs"—increased sales, improved customer experience, cost reduction, and channel control.