Maximise revenue, achieve targets and
deliver exceptional customer experiences
with our cutting-edge platform built for
Customer-first airline retailing with Offers and
Orders.
How Leading Airlines Are Navigating the Shift to Modern Offer & Order Management
No airline currently excels at retailing — only 14% rate their efforts as good. Research by LeapShift & Airline Information on personalization, dynamic pricing, and bundled offer strategies.
Download Report →Retailaer sponsors the 2026 State of Airline Retailing report — covering how Offer and Order transformation is maturing, how airlines are advancing customer-centric strategies, and the emerging trends shaping the future of retailing.
Read update
Air Europa announces surcharges for GDS bookings and launches a dedicated NDC agent portal powered by Retailaer and PROS, targeting a 10–15% shift to direct distribution by July 2026.
Read update
Julia Reichel joins Retailaer as Chief Commercial Officer, bringing over 20 years of travel technology experience from British Airways, T2RL, DXC, and OpenJaw to strengthen connections with clients and partners during this period of accelerated growth.
Read updateRetailaer and Air Europa are expanding the Travel Agency Portal to six new European markets — Belgium, France, Italy, Netherlands, Portugal, and the UK — building on the existing Spanish launch. The portal gives travel agents access to Air Europa flights, ancillaries, and third-party services through a unified NDC-powered interface.
Read update
Running an Order Management System (OMS) on top of an existing Passenger Service System (PSS) delivers strong commercial upside with far lower risk...
Read updateUnderstanding the distinctions between standalone OMS, order-based PSS platforms, and hybrid solutions is key to choosing the right path for airline retailing.
Read updateE-commerce mastered order management years ago. Why are airlines still catching up? Ann Cederhall explores the gap and the path forward.
Read updateShopping baskets, not PNRs. Ann Cederhall clarifies what to look for when evaluating Order Management Systems for airline retail.
Read updateUnderstanding the meaning of 'modular' in travel tech - it's not just about IKEA kitchens anymore.
Read updateStreamlining the booking experience while supporting stronger ancillary performance for airlines.
Read updateEverything from payments to payouts with ease—secure, reliable, and fully compliant processing that drives financial performance.
Read updatePutting customers at the centre transforms airline retailing strategy and strengthens commercial performance.
Read updateFrom instant loyalty points to smarter disruption handling, Ann Cederhall's wish list captures what travelers actually want from airlines.
Read updateIs modern airline retailing genuinely transformative or just industry hype? A clear-eyed look at what's real, what works, and how airlines can actually succeed with retail.
Read updateUnderstanding the relationship between Offer & Order Management Systems and Passenger Service Systems is key to successful airline retailing.
Read updateOur simplified shopping experience ensures a streamlined checkout, immediately boosting customer satisfaction.
Built on key retail driving principles
Seamless and PCI compliant settlement with local and global payment options to secure conversion rates.
360-degree view of each customer across all touchpoints to enable personalisation.
Instant and simplified order processing for all products and services inclusive of refund and cancel.
Create relevant offers in real-time that adapt to customer behaviour, preferences and context.