The State of Airline Retailing 2026

About this whitepaper

The airline retailing landscape is under intense competitive pressure, yet the industry has a long way to go — no survey respondent believed airlines excel at retailing today, and only 14% rated current efforts as good. This independent research by LeapShift and Airline Information examines where carriers stand in 2026: from bundled flight-and-hotel packages to dynamic ancillary pricing, loyalty-driven personalization, and the technology investments shaping the next generation of airline commerce.

What you'll learn

• Airline retailing is on the agenda
• Variations based on regions and business models
• Sentiments about retailing capabilities
• Trends towards marketplace and de-coupling of the fare